Products Why Should Customers Buy from You? The Hidden Reasons, why Customers Buy, your Products. Certainly, low prices, ease and efficiency are top motivators for many consumers when choosing stores, brands and products. But these are not the only drivers. Shoppers are moved to transaction and brand loyalty by a range of factors. It can vary by age, demographic, and so much more. Customers Buy from You? The Real Reason Customers Buy From You - Entrepreneur Customer Behavior - Why do customers buy from us? Why Customers Buy (It s Pretty Simple, Actually) By Kelley Robertson Last Updated: Apr 10, 2017 People make buying decisions on both logical and emotional levels. When you are talking to them, it s easy to see their logical requirements, but uncovering their emotional requirements and selling to those needs will give your customers a clear reason to choose you over the competition. Customers Buy, from You. You have a customer representative making calls old vintage pics to your database. You have a Facebook page and pay a part timer to monitor. Maybe you shell out big bucks for online, mobile or print ads in your community. You try to attend a couple of trade shows a year where you hand out samples and brochures. Why do customers buy from us? We recently did some work for a how to create a comic book character online brand that had very high awareness but low consideration in the e-commerce space. You heard about his problems. Insight Center, after mining the data from the resulting 69,000 texts we found that observing other customers wasnt only very common, it was also strikingly important in shaping consumers views of a brand: equally important as word-of-mouth recommendations. Perhaps it's offering your product online. On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Do you know why your customer just placed that order with you? We discovered this by accident, but it makes sense. Related: The One Thing Your Startup Really Needs to Succeed. Lack of understanding: Consumers don't buy products solely based on price. Daniel Kahneman terms System 1 thinking also applies: with many decisions to take, it saves effort to assume that if others are using a product, its probably good.